The term ‘chemophobia’ has been used on social media amongst chemists with increasing regularity over the past year. Defined as ‘a fear of chemicals’, more specifically it refers to the growing tendency for the public to be suspicious and critical of the presence of any man-made (synthetic) chemicals in foods or products that they make use of. Sense About Science, a UK-based charitable trust whose mission is ‘to equip people to make sense of science and evidence’, is attempting to combat this with a new free guide, “Making Sense of Chemical Stories”, for which the graphics in this post were made.